Another sign that the press release as we know it may be an endangered species: tech blogger Stephen O’Grady (tecosystems) explains why he doesn’t like them:
Got a query about a week ago as to why I don’t link to press releases describing new news or announcements, and the reasoning is simple: I find them more or less unreadable. Between the stilted tone and the canned quotes, I find them of significantly less value than blog or news entries on the same subject. [Emphasis mine.]
I understand that not everyone feels that way, which is why we contribute to releases on behalf of customers, but I personally find them of little value. Apologies in advance, marketers and PR reps.
Apology accepted. But I have a feeling a lot of people feel the same way as you, Stephen.
Andy writes! 