According to a recent MarketingSherpa report, some 75 million business people in the U.S. and UK use RSS feeds to get information. “However,” says the Sherpa, “depending on which study’s stats you believe, only 17-32% of RSS users actually know they’re using RSS.
“That’s right — roughly 50 million regular RSS users would say, Huh? if you asked them what RSS was.”
To find out how to get people to pick up your RSS feeds, read on.
Hat tip to Emergence Marketing for the link.
A few years ago, Bruce Springsteen sang of the agony of too much choice — and suggested a Luddite response — in the song “57 Channels (and Nothing On).” These days, as Little Judy points out on the Media Center blog, 57 channels ain’t nuttin’. We’re drowning in choice. MySpace alone is fast approaching 57 million channels (personal websites), each one contributing some microscopic piece of data to the online mediasphere.
“There’s so much entertainment to choose from,” writes Little Judy, “that once in a while I miss the days when my viewing options were Combat!, Daktari, Gilligan’s Island and a hockey game, and I listened to music on a transistor radio.” The proliferation of online sources just adds to the muddle.
Judy goes on to ask: How do we manage all this information?
In a word: filters. We’re becoming experts at filtering out information and honing our web searches. But in so doing, are we missing out?
Andy writes! 