Category: Internet and web

What higher education can learn from strong digital brands

What can colleges and universities learn from digital brands like Dollar Shave Club?

As brands, colleges and universities occupy an interesting space. We don’t like to talk about our students as customers, although some would argue that we should change our mindset. Many of us in academia also would prefer to not think of our enterprises in business terms of any sort. But as branding takes on a more prominent role in higher education, there’s also a shift in perspective among administrators, communicators, marketers and faculty that acknowledges the importance of branding and marketing. That shift has led to a greater appreciation for brand management as a function to help influence and shape audience perceptions of our institutions. Continue reading “What higher education can learn from strong digital brands”

Time for a digital reformation?

“Why we need a 21st-century Martin Luther to challenge the church of tech,” by John Naughton (image: The Guardian).

This Tuesday, Oct. 31, marks the 500th anniversary of Martin Luther’s publication of his 95 Theses, an action that sparked the Protestant Reformation. To commemorate that event, and in hope of igniting a different type of reformation, Guardian columnist John Naughton plans to post his own 95 theses. Continue reading “Time for a digital reformation?”