While we’re on the subject of pitching to bloggers and traditional media, thought I’d pass along this article from Ragan that landed in my inbox today:
Is Twitter the newest and coolest way to pitch the media?
Slowly but surely, mainstream journalists (not just the tech media) are turning up on Twitter and often sharing thoughts on stories they’re covering. …
Of course, the day may soon come when “TwitReleases” are commonplace. In his PR Squared blog, Todd Defren, principal at SHIFT Communications in Boston, recently pondered the impact of a press release from Softbank that was just one sentence: “SOFTBANK MOBILE Corp. today announced it has signed an agreement with Apple to bring the iPhone to Japan later this year.”
Said Defren on his blog, “[I] realized that this Softbank/iPhone deal could have been announced via Twitter, with 17 character spaces to spare!”
What’s the takeaway for PR professionals? Start practicing the craft of writing 15-word pitches.
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Andy writes! 
I read the article but came away thinking it’s going to be awhile before Twitter is used by the majority of reporters. Most reporters are overworked and now being asked to produce content for the paper’s website. I just can’t believe most of them are going to accept the mass of messages that PR folks will be sending them. Reporters on deadline are grumpy enough without another piece of technology begging for attention.
Then again, I could be wrong.