Month: August 2015

Friday Five: The stress of marketing

Eighty percent of marketers report being "understaffed and overloaded."
Eighty percent of marketers report being “overloaded and understaffed.”

A new report from project-management software company Workfront suggests what many of us who work in the marketing business have suspected: We are a stressed-out bunch.

As I read over Ad Age‘s coverage of the Workfront report, I found myself nodding in agreement with many of the findings, even as I felt my blood pressure begin to rise. The company surveyed more than 500 marketers for this report. Here are five findings from the Marketers Stress Report and some additional thoughts. Continue reading “Friday Five: The stress of marketing”

Social media looks like a winning weapon against stereotypes

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag
Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading “Social media looks like a winning weapon against stereotypes”

Branding in the age of the mob

“We dislike your logo!” The mob of brand haters is on the march.

In the village, the global village, the angry mob never seems to sleep.

They are outraged. About everything. And they’re telling everyone they can about it.

They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.

And they’re coming for your brand.

Continue reading “Branding in the age of the mob”