Slogging through the cruelest month

I don’t know how it is for you, but April always kicks my butt. This year was no exception. It’s a busy time of year on our campus, with returning alumni, student events galore, open forums for high-level candidates, and loads of Earth Day/environmental/sustainability projects and events. Plus, every April our campus hosts the University of Missouri Board of Curators, so there’s another two or three days of meetings and activities to carve out of the month. Add to all of this the strategic planning work happening on our campus right now, and you’ve got a perfect storm of busyness.

I tell you all of this not to complain about how busy April is for me (OK, maybe I do just a little), but to offer an explanation about why I haven’t been blogging much lately.

(This is not the first time I’ve made excuses for my blogslackery. It seems the guilt weighs heavily upon me if I avoid the blog for more than a week or so, and then I have to write a post explaining myself.)

But the end of April is now in my sights. And once it passes, I’m going to hit the blog again. Hard. I’ve got a few ideas jotted down with more to come soon. In the meantime, please check out some great posts by any of the more prolific higher ed bloggers featured in the blogroll.

See you in May (or maybe even before, but probably not).

P.S. – That “cruelest month” reference in the headline? It’s from the opening of T.S. Eliot’s poem “The Wasteland.” But you remembered that from freshman English lit, right?

Books that matter: Karine Joly on ‘Content Everywhere’

And we’re back to our occasional series of books that matter for higher ed marketers. This one comes from Karine Joly of College Web Editor. Karine regularly posts 1-1-1 “express” book reviews on her website. If you don’t read her blog or follow her on Twitter (@karinejoly), you should.

Content Everywhere

Review by Karine Joly

content_everywhere-200x300I’ve read 9 books since the beginning of this year.

Reading non-fiction books is part of my work – although I get all my reading done in the evening or during the weekend.

While I don’t pretend to compete with Mark Greenfield when it comes to book reading, I always try to review the books that I found the most useful.

Yet, I know that people don’t have the time to read book reviews that are as long as book chapters. That’s why I came up with the 1-1-1 express format for these book reviews a few years ago.

Sara Wachter-Boettcher’s book, Content Everywhere, was the best book I read in 2012.

So, here is my 1-1-1 Express Book Review of Content Everywhere by Sara Wachter-Boettcher.

1 thing I liked

Sara didn’t write this book for higher education. Yet, she used many great higher ed examples: Arizona State University Online division, WVU, University of Notre Dame and Columbia University. So, when you try to convince your boss to move in the right direction following Sara’s advice, you won’t hear the traditional “it doesn’t apply to us in higher education.” It does, and the book makes it very clear with all these higher ed examples.

1 thing I didn’t like too much

I love everything in this book, but the 1-1-1 book review calls for a balanced view of my reading experience. So, here is what I didn’t like as much as the rest: the first part of the book – making the case for structured content strategy – felt a bit long to me (although it’s only 30 pages). I’ve been sold on the idea for some time now, so this is probably why I couldn’t wait to get to the newest part. But, I understand this section is targeted to people who might need more convincing.

1 big take-away from the book

The part on content modeling was the big take-away for me. With this book, I learned why it is important to structure content, but also how to do it through a proper analysis and by defining content types and content elements that make sense for my audience needs, my goals and my content.

Sara provides you with a clear road map and walk you through – every step of the way – which I really liked. For the Higher Ed Experts web redesigned project implemented last Fall, it led to the creation of several content types (courses, testimonials, faculty and institutions) that are called upon throughout the website depending on the audience needs. When your content is properly structured, it can be more powerful and flexible at the same time. So, this is definitely a great foundation for the future.

* * * * *

Sara Wachter-Boettcher will be one of the presenters in the Higher Ed Responsive Websites Summit, a three-day online event scheduled for April 23-25 and presented by Karine’s HigherEdExperts.com. Sara will present on April 25 on the topic “Analyzing Content, Empowering Authors: The Prerequisites for Responsive Design.” Karine also recently published an interview with her on the College Web Editor blog.

Off-topic: Brennan Manning & The Ragamuffin Gospel

“The story goes that a public sinner was excommunicated and forbidden entry to the church. He took his woes to God. ‘They won’t let me in, Lord, because I am a sinner.’

‘What are you complaining about?’ said God. ‘They won’t let Me in either.”

― Brennan Manning, The Ragamuffin Gospel: Good News for the Bedraggled, Beat-Up, and Burnt Out

ragamuffin.gospel.manning

On Saturday, one of my spiritual mentors passed from this world and on to whatever is next.

If the written words he left behind are true, then he is having a great time.

Brennan Manning died Saturday, April 13, 2013, at age 78. As a Franciscan priest who struggled with alcoholism, helped the poor and was voluntarily imprisoned. He later left the priesthood, married, later divorced, and wrote many books, including one that radically altered the way I think about God, Jesus of Nazareth, and many aspects of this life and what is to come after.

Manning’s The Ragamuffin Gospel: Good News for the Bedraggled, Beat-Up, and Burnt Out spoke to me in ways few books on religion and spirituality have, before or since I read it some years ago. I don’t even remember how I discovered the book or who first recommended it to me. All I know is that I’ve read it and re-read it, thumbed its pages randomly when seeking a reminder of grace and unfathomable, scandalous love. Over the years I’ve purchased many copies of this book and given them away to many, because I believe so firmly in Manning’s message. I searched the bookshelf for my copy this morning so I could grab a few quotes to share in this post. But I can’t find the book. I can only assume I’ve lent it to someone or given it away. So it’s time to buy a new copy. (Also, thanks to the Internet, I was able to find a few of the quotes that were most memorable to me.)

At first, I wasn’t sure I’d like Manning’s book. The title itself sounded too childish. A “ragamuffin”? To me, it conjures up images of a street urchin, some coal-faced guttersnipe straight out of a Charles Dickens novel. How on earth does an adult relate to a ragamuffin?

But I got past the title and read. And the message was spot on, and came to me during a time when I was wrestling with the idea of a loving God in a world where love and compassion seems all too scarce.

Manning’s message in The Ragamuffin Gospel is simple: God’s love is unquenchable, a lavish gift none of us deserves and no one individual or institution can contain. Nor can any collection of individuals or institutions contain that unconditional love. On page after page, Manning makes the case that no matter how undeserving of love we may think we are — no matter how unworthy we may feel — it is irrelevant. God’s love is greater than all of that. He also reminds us that no one, regardless of social status or moral piety, has a leg up on anyone else when it comes to gaining favor with God.

Because we are all ragamuffins. Some of us just have nicer clothes than others.

Manning’s writings have influenced many. They include another Christian author, Philip Yancey, and musicians Michael Card, Michael W. Smith and the late Rich Mullins, a musician whose  band was called “The Ragamuffin Band.” And several of my fellow believers also point to The Ragamuffin Gospel as a touchstone book in their spiritual journey.

Manning’s book is full of anecdotes that help to illustrate his point. Some are pulled straight from scripture, others from headlines or from his own rich and varied experiences, and still others from the pages of writers like Flannery O’Connor:

To the extent that we are self-made saints like the Pharisees or neutral like Pilate (never making the leap in trust), we let the prostitutes and publicans go first into the kingdom while we, in Flannery O’Connor’s unforgettable image, are in the background having our alleged virtue burnt out of us. The hookers and swindlers enter before us because they know they cannon save themselves, that they cannot make themselves presentable or lovable. They risked everything on Jesus and, knowing they didn’t have it all together, were not too proud to accept the handout of amazing grace.

He also throws in some anecdotes which may be apocryphal but are no less effective as object lessons about the power of grace. Such as this one about legendary New York City Mayor Fiorello LaGuardia (the authenticity of which Snopes questions):

One bitterly cold night in January of 1935, the mayor turned up at a night court that served the poorest ward of the city. LaGuardia dismissed the judge for the evening and took over the bench himself. Within a few minutes, a tattered old woman was bgrought before him, charged with stealing a loaf of bread. She told LaGuardia that her daughter’s husband had deserted her, her daughter was sick, and her two grandchildren were starving. But the shopkeeper, from whom the bread was stolen, refused to drop the charges. “It’s a bad neighborhood, your honor,” the man told the mayor. “She’s got to be punished to teach other people around here a lesson.”

LaGuardia sighed. He turned to the woman and said, “I’ve got to punish you. The law makes no exceptions — ten dollars or ten days in jail.” But even as he pronounced the sentence, the mayor was already reaching into his picket. He extracted a bill and tossed it into his famous sombrero, saying, “Here is the ten dollar fine, which I now remit; and furthermore I am going to fine every one in this courtroom fifty cents for living in a town where a person has to steal bread so that her grandchildren can eat. Mr. Bailiff, collect the fines and give them to the defendant.”

“What an extraordinary moment of grace for everyone present in that courtroom!” Manning wrote. “The grace of God operates at a profound level in the life of a loving person. Oh, that we would recognize God’s grace when it comes to us!”

If I were compiling a list of books that matter for life, The Ragamuffin Gospel would be right up there. (I did include it on my 2009 list of 15 memorable books.) Whether you believe God exists, or is anything like the God portrayed by any organized belief system, I believe Manning’s description of boundless love and grace are ideals worth striving for in our own lives. For me, it became easier to express grace, love and forgiveness toward others once I came to terms with the idea that I was loved, truly and unconditionally, by God.

As Manning says elsewhere, “How glorious the splendor of a human heart that trusts that it is loved!”

Strategic communicator wanted

I’m on the lookout for a talented and brand-savvy communicator with strong scriptwriting, speechwriting, PR and presentation skills to join our team in Missouri S&T‘s communications department as the manager of strategic communications i. If you know of anyone who might fit the bill, please send them my way. Or if you are interested yourself, please get in touch. To learn more, go here and click on the “manager strategic communications” link.

What makes a great #highered Twitter account?

Davide Savenije, assistant editor of the website  Education Dive, recently posted his picks for The 10 best university Twitter accounts — and what they do right. The list has generated a lot of chatter on Twitter, especially among the fans of those schools who made the list. But there hasn’t been much looking into the methodology behind that ranking.

Enter moi.

The Dive’s list consists of big schools, many from “big” confrerences (Big 10, Big East, SEC) that have big followings — 208,000 for No. 1 selection @Harvard and 110,000 for No. 2 @Stanford — and impressive Klout scores. That is, if you find Klout scores impressive.

But Savenije knows bigger isn’t always better. He points out that “followers alone do not equal social media success,” which is why he included Klout scores and something he calls “our subjective appraisal” of the accounts. But take a look at the list, and it’s the numbers and Klout scores that jump out at you. Which might lead a reader to be skeptical of this compilation. Especially when “our subjective appraisal” is so ill-defined. It isn’t even ill-defined. It isn’t defined at all.

Maybe the descriptions of each account will give us some insight. Let’s pick on No. 6, The Ohio State University (@OhioState). Savenije writes:

The Ohio State University’s Twitter account keeps students, faculty and alumni apprised of the school’s goings-on. From student tips, daily photos and event promotions to alumni stories, faculty research and sports team notifications,@OhioState serves followers with the information they need and want.

Really. The school’s twitter account keeps not only students informed, but also faculty and alumni? (But apparently not staff.) That’s what sets this account apart?

Is that all it takes to attain Twitter greatness in the higher ed realm? That and a minimum following of 16,000 plus a Klout score of 83 or better?

I don’t buy it. I doubt you do, either.

So let’s come up with some metrics that make sense for higher ed Twitter accounts.

Please tell me in the comments below (or on Twitter): What makes a great university Twitter account? Feel free to share examples of schools that you think are doing it right (regardless of size of audience or Klout score) and suggest some ways to measure success. Your thoughts just might make their way into a future blog post on this subject.

P.S. – I’m not taking anything away from the 10 schools on this list. They’re all great and have robust social media efforts. I’m just questioning the validity of the metrics. (Something I picked up from administrators dissing the U.S. News & World Report rankings.)

P.S. to Education Dive: In your blog post, is the “S” in “University of Oklahoma” supposed to be larger than the other letters in that name?