A quick Friday Five this week: A potpourri of reads — on branding, media, advertising, work and self-improvement — that caught my attention: Continue reading “Friday Five: Random access reads”
Month: April 2017
Does your marketing stand out?
One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.
Friday Five: #MarchForScience Eve edition
Tomorrow, scores of scientists and supporters of science will take to the streets of Washington, D.C., and elsewhere to march for science. For one day, science will come out of the lab and into the limelight, and if the media cover this event as expected, public attention will be directed to the importance of science to society. Continue reading “Friday Five: #MarchForScience Eve edition”
Your marketing plan is your blueprint
Imagine you decide you want to build a new house. So the first thing you do is heat to your local lumber yard, purchase some lumber, a hammer and some nails, and start hammering boards together in the lumber yard parking lot. Continue reading “Your marketing plan is your blueprint”
Friday Five: Muddled marketing metrics
Anyone interested in marketing metrics ought to check out this article from the MIT Sloan Management Review‘s Spring 2016 issue. Continue reading “Friday Five: Muddled marketing metrics”