I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year.
Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the book on 2015.
Continue reading “#ThrowbackThursday: Favorite #highered #marketing posts of 2015”
2015 wasn’t a great reading year for me. I may have started a dozen books, and finished perhaps eight or nine of them. Not much to brag about there.
When you consider books relevant to this blog, the pickings for 2015 were pretty slim. That made it easy to narrow down to my top three books relevant to higher ed and/or marketing that were published in 2015. If you didn’t read them this year, you might want to consider reading them in 2016. Here they are: Continue reading “The year in relevant reading”
Communications expert Andy Goodman has a great quote that I like to repeat when I want to drive home the power of storytelling in presentations or marketing (as opposed to merely presenting data).
Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.
Once again we find ourselves nearing the end of another calendar year. And as certain as the sounds of Christmas classics in shopping malls, so too come the multitudes of articles and blog posts offering year-in-review perspectives and retrospectives. As a blogger, I feel an obligation to join this herd. As a blogger in the niche of higher ed marketing, I feel an obligation to focus on that topic. So here are five big things that happened in higher education in 2015 and my thoughts on what they might mean for academia in the coming year: Continue reading “Friday Five: Obligatory year-in-review edition”
Note: Two years ago, the folks at branding firm Quietroom came up with something so ingenious that it deserves to be re-shared, year after year, during the holiday season — just like that “Yes, Virginia” letter or the incessant re-runs of those Christmas Vacation or A Christmas Story movies.
I’m doing my part to keep the spirit alive in an era of crass commercialism by republishing a post that originally ran on this blog in December 2013. It’s also a cheap and easy way to repurpose content.
Continue reading “A holiday season #throwback: Rebranding Santa”