I don’t know about you, but sometimes I need to be reminded of a principle or concept I learned long ago but somewhere along the line either forgot, ignored or simply set aside while pursuing other things. Recently I was reminded of an important branding principle that hasn’t been as top of mind for me as it should. Continue reading “Be the guide, not the hero”
Month: December 2017
Friday Five: 2017’s best blog posts
It’s time for the annual look back at the year’s blog post and re-share the ones that gained the most interest.
Here are the top five, as judged by pageviews. Continue reading “Friday Five: 2017’s best blog posts”
The year’s top marketers, according to @AdAge
The advertising and marketing industry news site AdAge has named its 2017 marketers of the year. Tito’s Handmade Vodka came out on top, thanks to becoming the top-selling spirits variety in U.S. stores in 2017. Continue reading “The year’s top marketers, according to @AdAge”
Friday Five: Playing catch-up
Welcome to December, the final month of what has seemed to be a very long year. I didn’t mean for last month to become No Blog November, but that’s just the way it worked out. Nothing in this space since Oct. 29. Then you get busy, look up and the next thing you know it’s Dec. 1. So it’s back to it, but I’m easing into the blogging with a Friday Five catch-up on happenings in the world of higher ed, marketing, social media and the world of work. Continue reading “Friday Five: Playing catch-up”