Month: April 2015

College: Accessible but not so affordable

Most Americans think a college education is not affordable. (Image via Gallup.)
Most Americans think a college education is not affordable. (Image via Gallup.)

We’ve heard quite a bit of talk in recent years from academic and governmental leaders about the importance of making U.S. higher education more accessible and affordable to Americans. The White House has pledged to “make college more accessible, affordable, and attainable for all American families,” and President Obama has also pushed to make community college tuition-free. Also, college presidents have opined about the issue and what their institutions are doing to ensure that a college education is within reach of all U.S. families. Continue reading “College: Accessible but not so affordable”

Study: #highered branding comes of age

Branding, it seems, is no longer a dirty word in academia. College and university leaders tend to be supportive of brand-building initiatives for their institutions, and they’re also willing to invest in brand development work, including research.

In short, branding is coming of age in the higher ed world. Continue reading “Study: #highered branding comes of age”

Friday Five: Teens and tech

The latest research from the Pew Research Center ought to be of interest to admissions and enrollment management marketers, or anyone who markets to the always-on teenage demographic.

Here are five important findings about U.S. teens from that research on Teens, Social Media & Technology: Continue reading “Friday Five: Teens and tech”