One of the most helpful business books I’ve ever read (Throwing the Elephant: Zen and the Art of Managing Up) was written by a columnist for Esquire (Stanley Bing, who has since left that magazine to write for Fortune). So when I heard that another Esquire columnist (Ross McCammon) had written a business book, I was eager to give it a read. Continue reading “Review: ‘Works Well With Others,’ by Ross McCammon”
Month: January 2016
Twitter acting out of character?
Twitter got 2016 off with a buzz by floating an idea to give users more room to tweet.
A lot more room — as in up to 10,000 characters per tweet. Continue reading “Twitter acting out of character?”
What David Bowie taught me about marketing
I thought I’d wait until all of the Internet tributes for David Bowie had passed before I published this post. But here we are, nearly a week after Bowie’s death, and the tributes, remembrances and reflections continue to stream in. Continue reading “What David Bowie taught me about marketing”
Marketing’s pain points for 2016
The December 2015 issue of the American Marketing Association‘s magazine, Marketing News, included the results of AMA’s survey of what marketers see as the chief challenges and “pain points” heading into the new year. (The article is behind the AMA paywall, but here’s the link for subscribers to access.) Continue reading “Marketing’s pain points for 2016”