Category: design

Mascot makeovers: A tricky business

The recently redesigned -- and more recently reconsidered -- Billiken mascot made its debut on Sept. 20. (Photo by Bill Barrett via SLU website.)
The recently revamped — and more recently discarded — Billiken mascot made its debut on Sept. 20. (Photo by Bill Barrett via SLU website.)

The occasional visual identity upgrade is part and parcel of university branding activities these days. It isn’t unusual for universities to revise their color palettes or refine the logos or other institutional symbols — although logo revisions can bring controversy and headaches to brand managers. Continue reading “Mascot makeovers: A tricky business”