eduWEB 2008

Seems like all the cool kids in higher ed are at the eduWEB Conference, which wraps up today in Atlantic City, N.J.

Lots of bloggage and tweetage is emanating from the conference, much of it good (see links below). But perhaps the most important and underreported story — from this blogger’s perspective, anyway — is the fact that Missouri S&T’s Name Change Conversations blog won the eduStyle Award for best institutional blog. I learned about this award via a direct tweet from Kyle James (nom de tweet: @jameskm03. (Hats off also to the College of William and Mary’s re:web blog, which won the people’s choice award in that same category.)

But enough gratuitous wallowing in my 15 seconds of Internet fame. On to the important eduWEB links.

  1. Karine Joly is posting like crazy, with the help of other eduWEB participants. Check the series of eduWEB in 140 words posts at CollegeWebEditor.com.
  2. Kyle James’ presentation on email marketing.
  3. If 140 words a post is just too much for you (and if that’s the case then you haven’t read this far), then visit Twitter’s #eduweb2008 backchannel for updates, links, comments, critique, etc. in 140 characters or fewer from all the tweeting participants.
  4. Brad Ward posts a nice reading list inspired by the conference. It’s a little heavy on the Seth Godin books (albeit no Purple Cow, oddly), but to each his own.

That’s it for now. Off to a meeting.

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Now playing: John Mellencamp – My Sweet Love
via FoxyTunes

Direct mail: not dead yet

coupon212x145.jpgIf you’re thinking snail mail is passe as a marketing tool, especially when targeting millennials, consider this observation from Marketing Profs:

Even though kids live in a digital-online-wireless world of iPods, laptops, mobile phones, text messages and downloadable media, his daughters’ enthusiasm for the low-tech approach of direct mail is not unusual. According to Gronbach, Generation Y customers—who will number 100 million by 2010—watch little broadcast television, don’t read newspapers and rarely listen to broadcast radio. It’s a good thing for marketers, therefore, that they respond so well to this tried-and-true channel.

Quoting Kenneth W. Gronbach, author of the book The Age Curve: How to Profit from the Coming Demographic Storm, Marketing Profs adds: Generation Y loves direct snail mail.

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Now playing: John Mellencamp – A Ride Back Home
via FoxyTunes