Friday five: Jessica Krywosa’s lessons from the front

Last Friday, Jessica Krywosa posted her five lessons learned about working in higher education after six months on the job. I thought her six-month evaluation of the higher ed environment would resonate with a lot of you, so I’m sharing snippets of the five lessons here. But I encourage you to read Jessica’s full post and the comments, as she puts it better than I could. Well done.

1. Politics, Politics, Politics: It seems like not much can get done because someone else may be upset.

2. Decentralization: Without one area for messages, branding, and strategies to filter through, how will we know we are successful?

3. Fiefdoms Proliferate: Not sure why someone doesnt want to let you in? Maybe its because they are master of their own kingdom, having been there for 20 years and are afraid you’ll uncover that they do not really have any content knowledge beyond ‘the way its been done’.

4. Old Way (My Way) versus New Way (Your Way): Building on #3, many employees feel threatened, not only by new technology and social media, but by your expertise in an up and coming field.

5. Slow Sallies: Mix 1-4 together and what do we have? A slow operation that gets even slower when educating people on new tactics and strategies becomes central to moving anything forward (which, it should).

Jess concludes that she’s still “up for the challenge” of working in this environment and “optimistic that stars will in fact align.”

“There’s a tide turning here and its exciting to help steer the boat that rides it.”

That’s good to hear. We need more people like Jessica, who truly believe in the enterprise of higher education and are helping to bring about reform and change from within. Who knows, Jess? Maybe in another 17 1/2 years, you’ll be able to post something like this.

USA: [insert tagline here]

Make the Logo Bigger suggests that it may be time the United States gets a tagline, because maybe it would help our global image.

Obama wants to repair the image of America abroad, and well, why not break the mold and go with a tagline to help win hearts and minds. We’d do the same thing with a new ad campaign, which is essentially what this is, no? Besides, if states can have them, why can’t the country as a whole?

MTLB has gotten some good suggestions in the comments. A few of my favorites:

The Empire You Trust

I can’t believe it’s not democracy

Defending World Champs

Home of the bailouts

Ones I might suggest:

Got democracy?

E Stimulus Unum

It tastes like democracy, but it’s not

Home of the fightin’ feds

But as one commenter suggested, “anything we come up with will get killed in focus groups anyway.” Swap “focus groups” for “committees,” and you have higher ed marketing at its finest.