Crisis management: weathering the Twitterstorm

Some solid social media crisis communications advice from Advertising Age: How to weather a Twitterstorm (via @LenKendall on Twitter).

Timely, too, in light of the Twitter outcry that resulted after thousands of gay and lesbian titles disappeared from Amazon.com’s sales rankings over the weekend, introducing the term #amazonfail into the social-media lexicon.

Ad Age’s six tips are really nothing new. The list consists of basis crisis communications advice, but in the context of the always-on, immediate world of crowdsourced social media, where things can quickly spin out of control. Nowadays, it’s more important than ever to get out in front of a story. As Amazon has learned (we hope).

Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction. View all posts by andrewcareaga