It’s less than two months before the Brand Manager’s Summit in Denver, and I’m getting more fired up by the day thinking about all that’s in store for that conference. The folks at EMG picked a great theme for the event — New Media or Die! — and I’m looking forward to learning a lot from the folks who attend.
So, who’s going? What do you hope to get out of it?
When the Missouri S&T alumni office approached us with an idea for creating a video to help our new freshman class understand the history of our university, we put our heads together and came up with this fun, just-under-four-minute video, which made its debut at convocation this morning. We posted it on YouTube minutes ago, and are about to unleash it to our students, alumni and others via various electronic means.
Well, we think it’s fun, anyway. Let me know what you think of it — either here or on the Missouri S&T YouTube site.
Special thanks go to our videographer, Tom Shipley, who poured his heart and soul into this project over the summer, and to our assistant director, Mindy Limback, who created the script. Other writers and graphic designers on our staff pitched in, too, to make this a true team effort, and our electronic marketing staff has been involved in getting it ready for online distribution.
P.S. – Our alumni association plans to use this video to promote the university’s history to various chapters throughout the country.
P.P.S. – If you see Al Capone’s mugshot as the opening image, you should know that we’ve changed that. But as of this moment, YouTube hasn’t pushed the change out.
Andy writes! 