Month: June 2011

Friday Five: Marketing quotes from HubSpot’s new ebook

101_marketing_quotes_ebook_cover-resized-600If you’re in need of some inspiration for your marketing work, download this ebook from HubSpot, titled 101 Awesome Marketing Quotes. (It’s free of charge, but of course HubSpot requires some info from you in exchange for the wisdom.) The quotes come from some of the leading marketers around these days. Some are practically household names; others you may have never heard of. Regardless, you can learn from page after well illustrated page of insightful quotes.

I downloaded 101 Awesome Quotes for my weekend reading, but I couldn’t wait for Saturday to get started. I’ve already devoured it and am now ruminating on what I’ve digested. I also already borrowed a couple of quotes for a recent presentation (view on Slideshare).

With 101 great quotes to choose from, it was easy to come up with five sharables for today’s Friday Five.

These five quotes resonate with me. Maybe they will with you, too.

  1. Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time. – Aaron Wall, author of The SEOBook Blog.
  2. We’re all learning here; the best listeners will end up the smarted. – Charlene Li and Josh Bernoff, authors of Groundswell.
  3. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone. – The Cluetrain Manifesto
  4. We have embarked upon the world’s largest cocktail party, and every issue imaginable is up for grabs. – Geoffrey Moore, author of Dealing With Darwin.
  5. Institutions that once had to go through media to deliver information are now themselves media. – Andrew Nachison, founder of We Media.

Have you downloaded the ebook? If so, what are your favorite quotes? Feel free to share in the comments below.

Gearing up for #hewebar11

I'm presenting at the HighEdWeb Arkansas Regional 2011 conference.I’m looking forward to trekking down to Little Rock next month to take part in my first-ever HighEdWeb conference: HighEdWeb Arkansas, or #hewebar11 as it is known on Twitter.

The conference will be held July 21-22 at the University of Arkansas-Little Rock’s William H. Bowen School of Law. If you haven’t registered yet, there’s still time. You have until July 8 to register.

Since my job focus is not strictly “the web” (whatever that means nowadays), I hadn’t given too much thought to attending a HighEdWeb event. (Also, when your university restricts funding for training during lean times, as ours has since 2008, you don’t spend a lot of time thinking about going to conferences.) But I’ve always enjoyed following the proceedings vicariously via Twitter hashtags, and it seems that many of the HighEdWeb presenters are usually people I follow and interact with on social media. Thanks to the persistence of conference co-organizer Shelley Keith, who assured me the planning team was looking to broaden the sessions to include more marketing and strategic communication topics, I submitted a proposal to present.

My proposal was accepted, and so I now have the pleasure of presenting my session, Blogging for a Change, at the end of the final day. That means I and two other presenters — John Rogerson and Jon Wilcox — will be the only things standing between our fellow conference-goers and the evening social event.

The conference has a great lineup of presenters. I’m especially looking forward to hearing from Georgy Cohen of Tufts University and co-creator of Meet Content. Georgy will deliver the keynote, Once Upon a Semester: Storytelling as a framework for Higher Ed web marketing. But mainly, I’m looking forward to learning, getting reacquainted with a couple of folks I’ve met offline and finally getting to meet several I’ve talked to only via social media.

Will I see you in Little Rock at #hewebar11? I hope so. Drop me a line so I’ll know to look for you there.