Branding in the age of the mob

“We dislike your logo!” The mob of brand haters is on the march.

In the village, the global village, the angry mob never seems to sleep.

They are outraged. About everything. And they’re telling everyone they can about it.

They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.

And they’re coming for your brand.

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