Communications expert Andy Goodman has a great quote that I like to repeat when I want to drive home the power of storytelling in presentations or marketing (as opposed to merely presenting data).
Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.
Once again we find ourselves nearing the end of another calendar year. And as certain as the sounds of Christmas classics in shopping malls, so too come the multitudes of articles and blog posts offering year-in-review perspectives and retrospectives. As a blogger, I feel an obligation to join this herd. As a blogger in the niche of higher ed marketing, I feel an obligation to focus on that topic. So here are five big things that happened in higher education in 2015 and my thoughts on what they might mean for academia in the coming year: Continue reading “Friday Five: Obligatory year-in-review edition”
Andy writes! 