Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading “Richard Edelman and the ‘revolution in the marketer’s mindset’”
Month: May 2016
The #highered #branding problem: lack of differentiation
You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here., Inside Higher Ed‘s Ellen Wexler shares examples of higher ed taglines that hold the distinction of being non-distinctive.
(If you haven’t yet read this story, stop what you’re doing and read it now. I’ll wait.) Continue reading “The #highered #branding problem: lack of differentiation”
Andy writes! 