This blog post by Chris Brown really hit home for me — as it should for most people working in marketing or communications.
Month: August 2016
Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of ‘Brand Seduction’
We like to think that we are in control of our thoughts — that the decisions we make are always thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is true in marketing, where the field of neuroscience presents a world of opportunities — and concerns — for the marketer as well as the consumer.
Andy writes! 