A quick Friday Five this week: A potpourri of reads — on branding, media, advertising, work and self-improvement — that caught my attention: Continue reading “Friday Five: Random access reads”
Month: April 2017
Does your marketing stand out?
One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.
Andy writes! 