Tomorrow, scores of scientists and supporters of science will take to the streets of Washington, D.C., and elsewhere to march for science. For one day, science will come out of the lab and into the limelight, and if the media cover this event as expected, public attention will be directed to the importance of science to society. Continue reading “Friday Five: #MarchForScience Eve edition”
Month: April 2017
Your marketing plan is your blueprint

Imagine you decide you want to build a new house. So the first thing you do is heat to your local lumber yard, purchase some lumber, a hammer and some nails, and start hammering boards together in the lumber yard parking lot. Continue reading “Your marketing plan is your blueprint”