June 2017 – Page 2 – Andy writes!

Remembering Jack Trout, inventor of “positioning”

In the pantheon of great marketing minds, Jack Trout holds a lofty position. Which is appropriate, given his role in creating the branding and marketing concept known as positioning. Continue reading “Remembering Jack Trout, inventor of “positioning””

Friday Five: Second thoughts on college

A new report suggests over half of college grads in the U.S. have second thoughts about their experience.

If you had it to do all over again, what would you change about your college experience? Would you pursue a different major? Go to a different school? Start out at a community college, then transfer?

These questions are at the heart of a recent report from Gallup and the Strada Education Network. On Second Thought: U.S. Adults Reflect on Their Education Decisions is the first of a three-year series of Education Consumer Pulse reports Gallup and Strada plan to issue that deal with people’s perceptions of their education paths. Continue reading “Friday Five: Second thoughts on college”