Month: January 2018

Reflections on rebranding, 10 years later

Photo by Sam O’Keefe/Missouri S&T

UPDATE: A proof of my journal case study on this topic is linked at the bottom of this blog post.

Ten years ago this month — on New Year’s Day, in fact — the university where I work changed its name from the University of Missouri-Rolla, or UMR, to Missouri University of Science and Technology, or Missouri S&T for short.

Continue reading “Reflections on rebranding, 10 years later”

A marketer’s guide to #CASEVI 2018

The 2018 CASE District VI Conference is being held Jan. 28-30 in St. Louis

The 2018 CASE District VI conference is officially off and running today in St. Louis, Missouri, USA. I’ve already reconnected with friends and acquaintances from past conference and from my work with them on the district board, and I look forward to making new connections with professionals in the world of advancement, alumni relations, and communications and marketing. Continue reading “A marketer’s guide to #CASEVI 2018”