Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

The college presidency: A tough job, about to get tougher

Here’s what it takes to be a college president, according to a recent report by the Aspen Institute.

The late business management expert Peter Drucker is credited with saying that one of the four toughest jobs in the U.S. is that of the college president. (The other three tough jobs are church pastor, hospital CEO and president of the United States.) Whether Drucker ever actually made that claim is questionable, but, this blog post notwithstanding, the internet has taken this anecdote as gospel and run with it. Continue reading “The college presidency: A tough job, about to get tougher”

From CMO to CEO: Could it work in #highered?

AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. “[A]s brands assign more responsibility and credibility to their top marketers, it’s becoming a more frequent trajectory.” Continue reading “From CMO to CEO: Could it work in #highered?”