The best that I could do, 2016 edition

Another year of lackluster, off-and-on, occasionally inspired but often phoned-in blogging about higher ed, marketing and higher ed marketing is almost in the books. So it’s time once again to submit for your consideration this blog’s most popular posts of 2016, based on eyeballs. It seems the posts that got the most views — including every post listed below — are also the ones in which I offer little to no original content or thought, but merely comment on other articles circulating in the mediasphere. So it goes. And so here you go: Continue reading “The best that I could do, 2016 edition”

Writing about research: The story’s the thing

howresearche-800x533Even those of us who spend our days trying to promote the research and scholarly work of our faculty and students sometimes forget that communicating research is about more than regurgitating data and numbers. It’s about telling the story of research in a way that captures and holds the attention of our audiences. Continue reading “Writing about research: The story’s the thing”