Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

#HigherEd #branding lessons from the presidential campaign

What lessons can brand managers and marketers draw from the U.S. presidential campaign?
What lessons can brand managers and marketers draw from the U.S. presidential campaign?

Like everybody else in the United States (and probably everybody from every other country), I’m ready for the 2016 presidential election campaign to be over. Continue reading “#HigherEd #branding lessons from the presidential campaign”

Friday Five: #highered rankings ranklings

rankings-honestreportingCollege rankings season is in full swing now, and in case you haven’t noticed, the ranks of rankings is growing. Once upon a time, only a select few rankings organizations existed — led by U.S. News & World Report‘s annual countdown of best colleges. Today, though, it seems there’s a ranking for everything — reputation, value added, return on investment, etc. Media outlets like Forbes, Washington Monthly, The Wall Street Journal, The Economist and USAToday have joined the party, while online data-gathering sites like PayScale have fueled the outcomes-based approaches to rankings. Aided by the Internet, new rankings seemingly pop up overnight like fungi on a lawn — and clutter the higher ed marketing pro’s inbox with notifications of your school’s standing and requests for linkbacks to their sometimes shady rankings. Continue reading “Friday Five: #highered rankings ranklings”