Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

Friday Five: Quotables from CASE

One of the takeaways from futurist David Zach‘s presentation at the CASE District VI Conference earlier this week was a handout of “FutureQuotes” from Zach’s collection and speeches. Below are five that resonated with me. (Download the PDF for the whole collection.)

  • Civilizations begin with religion and stoicism; they end with skepticism and unbelief, and the undisciplined pursuit of individual pleasure. A civilization is born stoic and dies epicurean. — Will Durant
  • Do not wait for leaders; do it alone, person to person. — Mother Theresa
  • Let us not look back in anger or forward in fear, but around in awareness. — James Thurber
  • The trouble with the rat race is that even if you win, youʼre still a rat. — Lily Tomlin
  • The library is the temple of learning that has liberated more people than all the wars in history. — Carl Rowan

Social networking: a legitimate marketing tool?

Here’s something I was working on before the CASE conference. I’ll get back to CASE stuff starting with the next post. – AC

Bob Sevier of the higher ed marketing firm Stamats wants to know how universities are using social networking as a marketing platform. In the latest issue of Stamats QuickTakes newsletter, he explains that he’s working on a column about social networking for University Business, but he’s “having trouble separating the marketing wheat from the marketing chaff. If you are interested in joining the discussion (and perhaps being quoted in an upcoming column), please take a look at the following questions and e-mail me your responses.”

The questions:

  • How is your institution using social networking to build relationships with either prospective or current students?
  • Has social networking proven to be a helpful tool for you?
  • What site(s) are you using?
  • If you feel social networking has been helpful, what data do you have to support that conclusion?
  • What problems/surprises have you run into as part of your use of social networking?
  • Do you envision social networking becoming a long-term component of your recruiting/marketing plan?

Bob’s email: bob DOT sevier AT stamats DOT com.