Updates from AACRAO Strategic Enrollment Management Conference

I’m in Anaheim, Calif., out of wildfire harm’s way and attending the AACRAO Strategic Enrollment Management Conference. A couple of other bloggers are here following the action, and recording better than I have (so far, all I’ve done is post some Twitter tweets here and there; collect ’em all at #SEM08).

But if you want more thorough coverage of the events, I suggest you check Toby Keeping’s blog, where Toby has posted a nice recap of Day 1 and a summary of this morning’s keynote session by Shirley Reed, president of South Texas College.

In addition, Kathy Kimpton, director of student success and registrar at Confederation College in Thunder Bay Ontario, is also blogging on the Academica Group website. Her first blog post also recaps day one of the conference.

Meanwhile, in Chicago, Karine Joly, Karlyn Morissette, and Tom Williams and Drew Dillon of InnoGage are busy blogging, tweeting and livestreaming from the American Marketing Association’s Symposium for the Marketing of Higher Education (PDF). Follow along on Twitter also at #AMA08. I also will try to post links to these conference posts in the shared items sidebar to your left.

Direct mail: not dead yet

coupon212x145.jpgIf you’re thinking snail mail is passe as a marketing tool, especially when targeting millennials, consider this observation from Marketing Profs:

Even though kids live in a digital-online-wireless world of iPods, laptops, mobile phones, text messages and downloadable media, his daughters’ enthusiasm for the low-tech approach of direct mail is not unusual. According to Gronbach, Generation Y customers—who will number 100 million by 2010—watch little broadcast television, don’t read newspapers and rarely listen to broadcast radio. It’s a good thing for marketers, therefore, that they respond so well to this tried-and-true channel.

Quoting Kenneth W. Gronbach, author of the book The Age Curve: How to Profit from the Coming Demographic Storm, Marketing Profs adds: Generation Y loves direct snail mail.

—————-
Now playing: John Mellencamp – A Ride Back Home
via FoxyTunes