That’s the good Dr. Samuel Johnson, English man of letters, musing about the state of advertising circa 1758. Quote and image discovered at the Experience Economist, along with a nice mini-rant about why people don’t like advertising. Mainly, it’s “because we beat them over the head with ads every where they go!”
I wonder what Dr. Johnson would think about the state of today’s advertising.
If you’re thinking snail mail is passe as a marketing tool, especially when targeting millennials, consider this observation from Marketing Profs:
Even though kids live in a digital-online-wireless world of iPods, laptops, mobile phones, text messages and downloadable media, his daughters’ enthusiasm for the low-tech approach of direct mail is not unusual. According to Gronbach, Generation Y customers—who will number 100 million by 2010—watch little broadcast television, don’t read newspapers and rarely listen to broadcast radio. It’s a good thing for marketers, therefore, that they respond so well to this tried-and-true channel.
Quoting Kenneth W. Gronbach, author of the book The Age Curve: How to Profit from the Coming Demographic Storm, Marketing Profs adds: Generation Y loves direct snail mail.
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Andrew Careaga 