The advertising and marketing industry news site AdAge has named its 2017 marketers of the year. Tito’s Handmade Vodka came out on top, thanks to becoming the top-selling spirits variety in U.S. stores in 2017. Continue reading “The year’s top marketers, according to @AdAge”
Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Skittles: a two-minute commercial in the form of a haunting horror flick.
Continue reading “‘Bite Size Horror’: a frighteningly successful ad campaign”
Andrew Careaga 