Category: advertising

EMG examines #highered ad trends

Advertising allocations by platform, 2016 (via Educational Marketing Group, EMGonline.com).

As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Continue reading “EMG examines #highered ad trends”

Marketing’s ‘looming talent crisis’

A new study says #highered isn’t graduating workforce-ready marketers

Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”