Happy New Fiscal Year, folks! And Happy Canada Day to our friends to the north. Beyond my summer reading, which has little direct connection with the work I do, I’ve been trying to soak in some new insights about branding by reading articles on the subject. Here are a few — well, five — recent reads that I found insightful. Maybe you will, too. Continue reading “Friday Five: Good reads about #branding”
Category: advertising
Richard Edelman and the ‘revolution in the marketer’s mindset’
Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading “Richard Edelman and the ‘revolution in the marketer’s mindset’”
Andrew Careaga 