As everybody knows, this Sunday is Super Bowl 50. It’s being touted as “the biggest Super Bowl the NFL has ever celebrated,” so it is a bigger deal than most of these events. It’s also the first Super Bowl in my memory that uses Arabic rather than Roman numerals, so that will make it more memorable for me because I will know with complete confidence exactly which Super Bowl it is. Continue reading “Friday Five: Super Bowl pre-game edition”
Category: advertising
Content: The movie
Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?
The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing. Continue reading “Content: The movie”
Andrew Careaga 