Category: American Marketing Association

#AMAHigherEd 2015: Inclusion at the forefront

Former NPR host Michelle Norris's keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
Former NPR host Michelle Norris’s keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
It’s been a long time since I’ve attended a conference without having any conference-related responsibilities. Usually I’m there because I’m presenting, hosting a roundtable or two or assisting with planning. But not this year. I could attend the American Marketing Association’s 2015 Symposium for the Marketing of Higher Education (better known these past few days as #AMAHigherEd) without having to worry about any responsibilities other than to learn.

So that’s what I did. I attended as many sessions as I could — right up to today’s closing keynote with University of Cincinnati President Santa Ono, which begins in a few hours. Unfortunately, I had to head to the airport earlier than planned in hopes of catching my flight on time. Continue reading “#AMAHigherEd 2015: Inclusion at the forefront”