Another name change in the works?

Long-time readers of this blog know that I was heavily involved in the process of rebranding the university where I work when it changed its name in 2008 from the University of Missouri-Rolla to Missouri University of Science and Technology (Missouri S&T for short). Now, it looks like we may be going through another renaming exercise — this time to better connect us back to our roots as a mining school.

The proposed new name is Missouri University of Science and Mining, or Missouri S&M for short.

I kind of like the proposed nickname. It’s catchy, in a strict, disciplinarian sort of way.

Possible taglines:

S&M: We beat the competition

S&M: we’ll whip you into shape

S&M: an education that can’t be beat

Spank you for attending Missouri S&M

Any other suggestions?

In other news of the day, Google announces a singular upgrade to your online life.