On this November day 11 years ago, I decided to start this blog. (Here’s the glorious first post). During the ensuing years, I’ve blogged about a lot of things related and tangential to higher ed, marketing, higher ed marketing, branding, PR, etc. I’ve also blogged about things that don’t exist anymore. Here are 11 of them. How many do you remember? Continue reading “11 years blogging + 11 things I once blogged about that don’t exist anymore”
College rankings season is in full swing now, and in case you haven’t noticed, the ranks of rankings is growing. Once upon a time, only a select few rankings organizations existed — led by U.S. News & World Report‘s annual countdown of best colleges. Today, though, it seems there’s a ranking for everything — reputation, value added, return on investment, etc. Media outlets like Forbes, Washington Monthly, The Wall Street Journal, The Economist and USAToday have joined the party, while online data-gathering sites like PayScale have fueled the outcomes-based approaches to rankings. Aided by the Internet, new rankings seemingly pop up overnight like fungi on a lawn — and clutter the higher ed marketing pro’s inbox with notifications of your school’s standing and requests for linkbacks to their sometimes shady rankings. Continue reading “Friday Five: #highered rankings ranklings”
Andrew Careaga 