Branding and the blues

There are a lot of brands on our blue planet that use blue as a signature color. There are probably good reasons for that. For one thing, blue evokes trust and reliability, attributes that many brands want to be associated with. That’s probably the reason why GM, Ford and Fiat Chrysler all use blue as a primary brand color.

Blue is a popular color for corporate brands. (Image via The Logo Factory (www.slideshare.net/TheLogoFactory/color-logoupload)
Blue is a popular color for corporate brands. (Image via The Logo Factory (www.slideshare.net/TheLogoFactory/color-logoupload)

Continue reading “Branding and the blues”

Are students prepared to succeed after college?

Some results of McGraw Hill Education's recent survey on what students want from their college experience.
Some results of McGraw Hill Education’s recent survey on what students want from their college experience.

A recent survey by McGraw Hill Education and Hanover Research raises some important questions about the role of higher education in society. Continue reading “Are students prepared to succeed after college?”