Today’s Friday Five is with Sally Bayless, a novelist who writes in the “cozy” mystery genre. Sally and I met many years ago when I was a reporter for a now-defunct daily newspaper and Sally was a summer intern. Since that time, she graduated from journalism school, worked as a newspaper copy editor (remember those?), and ended up in corporate communications, where “I edited everything from an article on gastrointestinal scopes to a report on the use of depleted uranium in armor-piercing weapons, all of it (honestly) fascinating.” These days, she’s working on book seven of her Dogwood Springs Cozy Mystery Series. All of the book titles are alliterative and set in the mythical Ozarks town of Dogwood Springs.
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Real creative effort: a copywriter’s perspective
Yeah, most of what I post about here pertains to the so-called “creative” writing arts — the short story, novel, novella, poem, etc. But I cut my teeth in journalism, then public relations and marketing, and some of the best lessons I’ve learned about writing and creativity have come from those fields and from great copywriters like Andrew Boulton, the author of Copywriting Is…, which is a great resource for anyone who writes promotional or ad copy. Boulton is also a frequent poster on LinkedIn (worth a follow), where he recently posted this gem about the source of “real creative effort.”

How are you directing your creative effort?
