USphere meets TechCrunch

Glad to see a member of my blogroll, USphere, get a nice writeup on TechCrunch on Tuesday. (Actually it wasn’t the blog on my blogroll that got the writeup, but the startup company of the same name.)

As TechCrunch puts it:

Usphere lets students fill out a single application and be considered by their network of colleges. When you’ve completed the application, it’s tossed into their applicant search engine and only accessible by the 33 schools in their network. If a school likes you, they email you an acceptance letter complete with a bottom line price tag to attend. The application service costs $65, although they have several free college search tools.

Interesting timing, in light of what U.S. Education Secretary Margaret Spellings has been saying about the need to simplify the “Byzantine” financial aid application process.

Spellings criticized the cumbersome federal financial aid application process, calling it “redundant, confusing, Byzantine and broken … a maze of 60 Web sites, dozens of toll-free numbers and 17 different programs.”

Maybe USphere can try to help Secretary Spellings develop the killer financial aid app app.

Blogroll update

It’s been a long time since I’ve updated the blogroll. Here are some new additions:

  • Higher Ed Photography for Recruitment, a well-done blog with a lot of pretty pictures.
  • New Communications Review. Something a co-worker brought back from last week’s New Communications Forum.
  • Bob Johnson’s blog on Internet marketing. Bob’s a veteran in the higher ed marketing game and provides terrific insight.
  • Diva Marketing.
  • Alumni Futures, Andy Shaindlin’s blog about alumni relations and technology. (Shaindlin is also the first guest blogger to contribute to Michael Stoner’s blog. Stoner explains the process in this Q-and-A with Shaindlin.)
  • Sadly, I’m removing Dan Forbush’s Future of PR Wiki from my blogroll. It seems to have gone away, and Forbush is now blogging over at the International Association of Online Communication (IAOC).