We like to think that we are in control of our thoughts — that the decisions we make are always thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is true in marketing, where the field of neuroscience presents a world of opportunities — and concerns — for the marketer as well as the consumer.
Category: books
Friday Five: Summer reads edition
Earlier this week, Twitter went literaryally crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowered Expectations, For Whom the Timer Goes Off, The Jungle Brochure or Lady Chatterly’s Tinder Date — and posting the witty revisions to Twitter using the #ScaleBackABook hashtag. Continue reading “Friday Five: Summer reads edition”
Andrew Careaga 