If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents. Continue reading “Battling brand fatigue in #highered”
This blog was born in 2005, during the tumultuous first year of George W. Bush’s second term as president, but it grew up during the Barack Obama presidency. Obama made his way into several posts here over the past eight years — no surprise, given the constitutional law professor’s interest in higher education policy. As Inside Higher Ed’s Doug Lederman and Paul Fain wrote on Thursday, “[N]o president in history has, with his rhetoric, so clearly embraced the idea that postsecondary education is a must for individuals and essential for the country’s economic and societal well-being” or “pushed as hard to improve its efficacy, from the belief that something so valuable should deliver on its promises.” Continue reading “Friday Five: Thanks, Obama”
Andrew Careaga 