Category: branding

#HigherEd #branding lessons from the presidential campaign

What lessons can brand managers and marketers draw from the U.S. presidential campaign?
What lessons can brand managers and marketers draw from the U.S. presidential campaign?

Like everybody else in the United States (and probably everybody from every other country), I’m ready for the 2016 presidential election campaign to be over. Continue reading “#HigherEd #branding lessons from the presidential campaign”

Brain-dead branding?

Is branding making our organizations dumber?
Is branding making our organizations dumber?

This article about organizational culture was making the rounds on Facebook a couple of weeks ago. It’s a longish read, but if you’re interested in the way organizations work, you might want to peruse it. And if you’re involved in the work of branding or marketing, then yes, you really should take the time to read Stupefied: How organisations enshrine collective stupidity and employees are rewarded for checking their brains at the office door. Continue reading “Brain-dead branding?”