The 2018 CASE District VI conference is officially off and running today in St. Louis, Missouri, USA. I’ve already reconnected with friends and acquaintances from past conference and from my work with them on the district board, and I look forward to making new connections with professionals in the world of advancement, alumni relations, and communications and marketing. Continue reading “A marketer’s guide to #CASEVI 2018”
Given our U.S. president’s alleged recent use of a vulgar term to describe much of the world outside of the United States, and the resulting, um, feces storm the allegation has unleashed in the social media sphere, I suppose it’s no surprise that higher education has also given in to the use of coarsening language to make a point. In this case, however, sociology professor Christian Smith of Notre Dame University out-Trumped Trump’s (again alleged) euphemism by a few days with this jeremiad published a week ago by The Chronicle of Higher Education. Continue reading “A different take on the BS degree (or degrees of BS)”
I don’t know about you, but sometimes I need to be reminded of a principle or concept I learned long ago but somewhere along the line either forgot, ignored or simply set aside while pursuing other things. Recently I was reminded of an important branding principle that hasn’t been as top of mind for me as it should. Continue reading “Be the guide, not the hero”
It’s time for the annual look back at the year’s blog post and re-share the ones that gained the most interest.
Here are the top five, as judged by pageviews. Continue reading “Friday Five: 2017’s best blog posts”
The advertising and marketing industry news site AdAge has named its 2017 marketers of the year. Tito’s Handmade Vodka came out on top, thanks to becoming the top-selling spirits variety in U.S. stores in 2017. Continue reading “The year’s top marketers, according to @AdAge”