Category: branding

The #highered #branding problem: lack of differentiation

Missouri S&T's "Miners Dig Deeper" tagline graces university banners across campus.
Missouri S&T’s “Miners Dig Deeper” tagline graces university banners across campus.

You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here., Inside Higher Ed‘s Ellen Wexler shares examples of higher ed taglines that hold the distinction of being non-distinctive.

(If you haven’t yet read this story, stop what you’re doing and read it now. I’ll wait.) Continue reading “The #highered #branding problem: lack of differentiation”

We’re looking for an internal communications expert

Our marketing and communications team at Missouri S&T is searching for an internal communications expert to join our team. This is a new position — the first one we’ve ever had that focused solely on internal communications. We’re looking for a clear thinker who can communicate crisply, think strategically, and work well with a broad array of managers and leaders in a complex organizational setting. Continue reading “We’re looking for an internal communications expert”