In the village, the global village, the angry mob never seems to sleep.
They are outraged. About everything. And they’re telling everyone they can about it.
They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.
And they’re coming for your brand.
On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insights from College Marketing Leaders” — was shared last November during the American Marketing Association‘s Symposium on Higher Education. I was anxious to delve into the findings then, as Jason Simon of SimpsonScarborough, which partnered with the Chronicle to conduct the research, gave participants of a salon for chief marketing officers (CMOs) a sneak preview. Many of us in the room had taken part in the survey as well.
Continue reading “Friday Five: The state of #highered marketing”
Andrew Careaga 