More proof that marketing gets no respect from many leaders in the corporate world: Al Reis’ column about General Motors’ new head of branding, marketing, advertising and communications, Bob Lutz.
Lutz’s lack of marketing experience leads Reis to wonder, “What is GM thinking?”
Has respect for marketing fallen so low that the most difficult job in the profession (getting GM out of the ditch) can be given to someone with so little experience in marketing?
I’m afraid so. The fact is that most companies do not assign much value to the marketing function.
Many of us who do marketing for higher education complain about how those in leadership don’t get it. Maybe we can take solace in the fact that many corporate leaders don’t get it, either. But to me, that isn’t a very comforting thought.
(Hat tip to Bob Johnson for directing me to this article.)
Andrew Careaga 