branding – Page 8 – Andrew Careaga

Moving away from interruption #marketing

It’s time for brands to get back to “creating the thing” instead of “the thing that interrupts the thing,” writes Andrew Essex in “The End of Advertising.”

When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom. It was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless sidekick Jim Fowler. The program introduced me to all manner of wild animals and environs while subtly embedding in my brain messages about conservation and respect for all living creatures (even though Perkins and Fowler often resorted to tranquilizer darts to take down and sedate various creatures for study and tagging). Continue reading “Moving away from interruption #marketing”

Committing brand ‘vanillacide’

Brands that commit vanillacide settle for the stale and the boring. (Image via Pixabay.)

I recently discovered a new word that describes many branding initiatives in higher education today: Vanillacide. Continue reading “Committing brand ‘vanillacide’”