Category: college rankings

College rankings season is in full swing now, and in case you haven’t noticed, the ranks of rankings is growing. Once upon a time, only a select few rankings organizations existed — led by U.S. News & World Report‘s annual countdown of best colleges. Today, though, it seems there’s a ranking for everything — reputation, value added, return on investment, etc. Media outlets like Forbes, Washington Monthly, The Wall Street Journal, The Economist and USAToday have joined the party, while online data-gathering sites like PayScale have fueled the outcomes-based approaches to rankings. Aided by the Internet, new rankings seemingly pop up overnight like fungi on a lawn — and clutter the higher ed marketing pro’s inbox with notifications of your school’s standing and requests for linkbacks to their sometimes shady rankings. Continue reading “Friday Five: #highered rankings ranklings”